Mystical Events

Total Event and Meeting Planning
with Entertainment
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For Corporations and Associations

Exhibit Booth
Design Guide

It is time to plan the Annual Trade Show and Exhibit Conference! As a Vendor or Supplier, this is a wonderful opportunity to reach out to the Conference Attendees with information about your products and services.

Your Exhibit Booth Design, Attractions and Take-Aways, with the Salesmanship in between, will affect the total success of your Conference.

The purpose of this Exhibit Booth Design Guide is to help you create and design your Exhibit Booth in such a way that all of your Staff feels special, all of the Attendees receive the maximum rewards, and your Goals are met in the highest manner.

We begin to design your Exhibit Booth by asking a few questions:

When Is Your Exhibit Conference Being Held?
The time of year and season of the Conference may have an impact on the number of Attendees and Exhibitors, as well as the Theme and Gift Ideas of your Booth.

Where Is Your Exhibit Conference Being Held?
The actual Location Site of the Conference may play a part in determining the size of your Booth, as well as your Booth Location within the Exhibit Room.

Also, if the location is outside of your home city, you will want to plan for your Accommodations, Travel and Shipping needs.

How Many Exhibitors Are You Expecting?
You may wish to offer information to other Exhibitors and create an alliance for the future.

How Many Attendees Are You Expecting?
Plan on bringing enough information, hand-outs, and gifts for all of the Attendees.

What Are Your Organizational Goals?
Your Company goals may be to introduce your services or market your product, and increase sales.

What Are Your Personal Goals?
Your Personal goals may be to introduce yourself to those who would use your services or purchase your product so that you do increase sales, interact with future networking partners, and learn more about your competition.

How Will You Achieve These Goals?
Create a plan of action which utilizes all of your company and personal strengths so that you can meet all of your objectives.

What Is The Theme Of The Exhibit Conference?
You may wish to design your Booth in accordance with the Conference Theme. For Example, "Building a Better Tomorrow with Today's Tools", may inspire a shiny backdrop with small tools, such as mini hammers and saws, as Give-Aways.

What Is The Company Culture?
Your Company's mission and vision have a major impact on the actual culture of your organization. If focus is on the "no-nonsense straight and narrow", it may be difficult to see your company culture as "zany and exciting". On the other hand, it is totally possible to convey your company culture and be professionally personable.

What Is Your Exhibit Booth Theme?
As mentioned earlier, you may wish to follow the theme of the Conference. With the Conference Theme of "Building a Better Tomorrow with Today's Tools", your Booth may reflect "We Are Your Tools For Creating The Future".

What Is The Design Of Your Exhibit Booth?
The proper Booth Design should reflect your Company Culture, flow with the Theme of the Conference, and Attract the interest of visitors.

The Size and Design of the Booth should determine how many Staff Members will attend, as well as the type of Booth Attraction.

If your Booth is medium size (8 foot square) with an open front boundary, 1 Staff Member in the Booth may look lost - especially with large backdrops. In a booth this size, consider 2 Staff Members during quiet times, and 4 at the most during peak times.

With an open front, you may want your Attraction just inside the invisible boundary to draw guests into the Booth to visit with your Staff.

With a front boundary, such as a table, you may want less Staff inside the Booth, with the Attraction just outside of the Booth, but out of the way of traffic.

How Many Staff Members Will Be At Your Exhibit Booth?
There should be enough Staff Members in the Exhibit Booth to meet all of the Guests during the peak times. Yet the Exhibit Booth should not seem overcrowded during quiet times.

How Will Your Staff Members Look?
You will want your Staff Members to be easily recognizable as a member of your firm. Consider a uniform of Cardigans or Polo Shirts with your company logo.

How Will You Attract Guests?
Professional Attraction Entertainment will initially entice guests to your Booth, then turn the attention over to your Exhibit Booth Staff.

Mystics, Magicians, Caricaturists, and Balloon Artists will create curiousity and offer a fun reason to stop and visit. These Performing Artists can customize their Showcase to reflect your Booth Theme and Company Culture.

Will Your Be Offering Gifts?
Door Prizes, Hand-Outs, Take-Aways and Free Gifts are also utilized to attract visitors and business cards, which help build your personal Contact List. Those complementary gifts which carry your company name and logo will serve as souvenirs and reminders of a wonderful visit - opening the doors for future business.

What Is Your Budget?
This question sets the tone for your entire Exhibitor Booth Design. Design Materials, Attractions, Hand-Outs and Promotions, Awards, and all Exhibit Booth needs are marked by how much money you can spend.

By utilizing our local Alliance Partners as sources, we will help you to find the best Design Creators, Attraction Entertainments and Door Prizes for your Exhibit Booth.

Remember - follow up with everyone you meet within 3 business days after the Conference

Now that you have answered the preliminary questions and designed your Exhibit Booth according to your needs, contact Mystical Events by email: services@mysticalevents.com or call us at (808) 924-6972, so that we can help you create Your Perfect Trade Show Exhibit Booth.

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